Entertainment Tonight - Digital Email Design

Within my time at CBS and Paramount, I worked on many email campaigns to promote the daytime shows my team supported. During my seven year tenure, I went through many email designs for multiple shows. I’m using one of the latest email campaigns I worked on for this case study. I’m using this campaign as an example because it is still be used currently for Entertainment Tonight. So it’s still pretty relevant.

Layout Design

Entertainment Tonight needed to expand its e-commerce vertical within the team. Email and social media assets were an important part of that initiative. Working within the parameters of the email platform the brand was using, I was able to mock up a layout for the developers to build.

Graphic Assets + Templates

In addition to working on the layout design, I was tasked with creating a template graphic system for the team to use. I would make the graphics, if time allowed, but I also created Photoshop templates for the marketing to use in case they needed graphics turned around quickly.

Further Notes

Other show brands that I worked with on email design include: Inside Edition, The Rachael Ray Show, Dr. Phil, and The Doctors.