Content Design + Logo Animation
For this project, I was tasked with creating assets for the winter issue of Complex Canada’s digital magazine. Drawing from the well-established look and feel of Complex’s brand and the star power of its content, I designed a logo inspired by the issue’s theme (“Ice”). After finalizing the logo design, I developed its animation, which was featured in the issue’s videos. In addition to the logo, I created several editorial assets to complement the featured stories in the issue.
Client - Complex CA / Buzzfeed | VP, International Content & Publishing - Joaquin Delgado | Content Lead - Erik Leijon | Designer, Animator - Michael Escañuelas
Logo Design + Animation
This logo was created for a editorial vertical for Complex CA. This asset was used for social and digital segments and posts. Working with the editorial and marketing director, I created this logo within Illustrator and used After Effects for the animation portion.
Content Editorial Design
These assets were created to help promote the editorial segments for this vertical. These were created for specific articles, in addition to social media promotion, using the Complex branding as a guide.
