Social Ads + Motion Design
One of the clients I have worked with on multiple projects over the years is Kit (formerly known as ConvertKit), an email marketing platform designed specifically for creators. With this team, I have animated title cards, GFX assets, motion for social media, and targeted marketing ads.
Working with Kit has been a pleasure. Each project presented a unique challenge—translating detailed copy into informative and attention-grabbing content. For this particular project, assets were designed in Figma and then moved into After Effects for animation.
Client - Kit (Formerly known as ConvertKit) | Creative Director - Charli Prangley | Editor - Henry Thong | Designer, Motion Designer - Michael Escañuelas
New Template Ads
This project was developed in two parts. This is the final ad used for the project, incorporating many of the assets from the original version while featuring updated animation and copy.
The original version of the ad established the initial concept, which was later refined for the final version.
Motion Design for Social
Using assets from an illustrator at Kit, I animated this video to showcase information and statistics about the platform.
Using designs created in Figma by the team, I animated this ad to support their annual report.