Targeted Marketing Ad + Motion Design

For this project, I was tasked with designing and animating a targeted marketing ad for Zapier. The client needed a video that demonstrated how Zapier can help casual creatives. Rather than showcasing specific case studies, they wanted a more general approach. I took an early draft of the script and storyboarded the video using rough sketches of my designs. Once the storyboards were approved, I designed all the assets and brought them to life in After Effects. At the end of the process, I was also asked to provide voiceover work for the video.

This project was a rewarding challenge—it was a unique opportunity to take an idea from concept to completion.

Credits: Marketing Director - Ericke Tan, Designer, Animation, Voice-Over - Michael Escañuelas